Ford Motor Company Analysis Free Essay Example, 2000 words

On the other hand the inventory turnover increased from 17.65 times to 19.20 times. This shows that the inventory of the firm was utilized effectively in raising good returns on the sales on the firm. Number of days in sales of A/R increased from 0.0013 to 0.58. This depicts that the collection period for the receivables increased from 2010 towards 2011. This is too risky for the firm as the company can end up being indebted by its customers. Lastly in regard to the number of days in sales of inventory also increased from 0.0001 to 0.05 which shows the number of days it takes for the replenishment of the inventory increased greatly. The inventory seems to be moving slow which affects the volume of sales by the firm. In return, the sales revenues are jeopardized in the process of slow movement of inventory Profitability ratios Profitability ratios depict the firm’s ability to make use of its assets and regulate its expenses to obtain considerable returns for the company. This is normally the ultimate goal of most starting firms-to generate profits. The ratios calculated include; gross profit margin which is derived before the firm realizes the expenses from its operation. We will write a custom essay sample on Ford Motor Company Analysis or any topic specifically for you Only $17.96 $11.86/pageorder now On the other hand, the net profit margin is derived after including the expenses incurred by the Ford Motors. The gross profit margin for 2010 equaled 19% which went down to 16% in 2011 indicating a reduction in profitability of the company. The net profit margin was -0.5% which increased to 11% in 2011. This is an indication that Ford Motors was able to control its expenses in 2011 compared to the way it administered in 2010. Besides, the net operating profit increased from 5 % to 14.8% where a similar explanation applies. The EPS, ROA and the ROE also recorded an increase. From these observations, it is clear that the company is able to control its expenses more easily compared to the cost of sales by the company. Debt Ratios Debt ratios depict the sources of financing for the company. The debt ratio reduced from 1.00 to 0.92. This has a meaning that the company reduced its dependence on debts to equity from the firm. The volume of debts reduced in year 2011. On the other hand the interest earned ratio also increased from1.16 in year 2010 to 1.96 in year 2011. This shows the firms’ interest payment from the previous debts is still mounting with time. The interest earned ratio is a good gadget for determining the firm’s capability to fulfill its debt obligations. If the value is less than 1, it is an indication that the company is accumulating enough liquid cash in its EBIT operations to fulfill the obligations in regard to interest payment.

The Issue Of Tobacco Advertising - 960 Words

The issue of how tobacco companies try to influence teenagers into adulthood to consume tobacco was further highlighted in a legal case in the US that resulted in a ban on certain adverts that were said to attract the young into smoking Camel cigarettes. The supporters made a strong argument on the financial contribution of the tobacco industry to the Indian economy, in that they showed that not only the profits made in tax were low, but the spending made on health as a result of smoking, surpassed the tax profits by one third of the tax revenue. In regards to lost jobs as a result of decreased sales of tobacco products, it was claimed that a study found that there was a good chance for job creation, as consumers will shift their money to other industries that require more workers than the tobacco industry. Supporters of the ban used a research made by the World Bank which highlighted the positive results a total ban on tobacco advertising had in other countries across the world. The same results were found by the UK government and these were presented by the supporters to strengthen their case. Another robust piece of evidence was a research by the International Union against Cancer that clearly showed a slump in tobacco use of 14 to 37% following a total ban of tobacco advertising. These reliable scientific pieces of evidence clearly showed that a ban on advertising of tobacco products does work. Arguments in opposition of the ban on tobacco advertising in India TheShow MoreRelatedEthical Issues for Advertising Tobacco Products Across1129 Words   |  5 PagesEthical issues for advertising tobacco products across borders. A case for Social Contract Theory Question 1: How can SCT and ISCT address the controversial nature of advertising and promoting cigarettes across international borders? 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Arts and Recreation in Song Dynasty China Essay Example For Students

Arts and Recreation in Song Dynasty China Essay When studying the rich history of arts and recreation in the Song Dynasty, it is evident that there were many newly pioneered practices that completely captivated the populous and became the epitome of several long-established genres. When one observes the progression of visual arts through the Song Dynasty, landscape painting established itself as the most prevalent and important of the multitude of forms in this genre. Close examination of entertainment reveals that the dramatic arts, with emphasis on shadow-puppeteering, became the most enjoyed form of amusement in the Song Dynasty. Finally, nothing had become more delightful than the everyday life of a citizen, which never had a dull moment. Chinese art and recreation came to a pinnacle of excellence during the Song Dynasty as landscape painting became an ideal practice, the theater grew to be central entertainment, and the life of a citizen never lacked wondrous activities. Landscape painting was the most important visual art form during the Song Dynasty. It was through the cultural stimulus of the Tang Dynasty that landscape painting was able to come to mastery during the Song Dynasty and take its place as the epitome of classical Chinese art (Morton and Lewis 2005). Landscape painting also exemplified how the East developed separately from the West through its art. While in the West the human form was central to most art, artists in China found their muse in Nature. Landscape painting was not represented in Europe until much later (Morton and Lewis 2005). During the reign of the penultimate Song emperor, Huizong, the Song Dynasty reached its cultured peak. Huizong had an imperial collection of six thousand works of art, many of them landscape, and he established the world-renowned Academy of Painting in his capital. Because of its great popularity, landscape painting soon became a way of life. A landscape painter â€Å"tended to be a recluse, an indi vidualist, and a Daoist (Morton and Lewis 2005).† These artists thought of landscape painting as the â€Å"grandest and most satisfying way to represent nature as a whole, to feel a sense of communion with nature, and to know oneself to be part of an orderly cosmos (Morton and Lewis 2005).† Thus, one can see the implications of landscape painting lay not just in its beauty and simplicity, but also in its spiritual connection with Nature, and thus had wide appeal. The point of view in landscape painting was also of paramount importance. The Chinese artists understood that Western artists took in scenes from five or six feet from the ground. Chinese artists worked from a raised viewpoint, so that they are not bogged done by small details in the front and get a better sense of the whole scene (Morton and Lewis 2005). Every part of the image that is created has its own innate interest, and yet it all comes together and works well as a whole (Morton and Lewis 2005). It is clear that landscape painting was a cherished and important art form in Song Dynasty culture. Dramatic arts became an essential and esteemed form of entertainment during the Song Dynasty. The Chinese theater ran the gamut of all possible kinds of play or composition. A testament to the Song’s work toward variety in entertainment â€Å"the drama made quite a feature of short farcical scenes, acrobatic turns and satirical sketches (Gernet 1970).† There was always such a variety of productions on display that everyone would be appeased. Some of these dramatic art forms became very popular amongst the Song Dynasty high-life. Actors were made to imitate the peasants of towns such as Shantung and Hopei, a form of comedy much in style in Kaifeng and eventually in Hangchow as well. Another very popular form of dramatic art was the Chinese ballet accompanied by song and instruments (Gernet 1970). It must be noted, though, that the art of shadow-puppeteering was truly the Chinese icon of the theater world. An excerpt from a book on Chinese daily life gives these specifics on the shadow art: Song of Solomon Paper EssayArts and recreation in the Song Dynasty were truly central to the empire’s character. While the Song Dynasty was not known for its military prowess or economic abilities, it always seemed to be continuing the development of the Chinese cultural identity. New and famous art forms, such as landscape painting, emerged in droves from the creative minds of an empire driven to improve its portrayal of the beauty of nature. The Chinese pioneered new art and entertainment forms, such as shadow-puppeteering, during this period in order to make the life of their citizens filled with wonder. There is so much to learn about arts and recreation in the Song Dynasty because it was clearly the cultural apex of China’s history. It is also interesting to see how these advances in cultural identity all seem to point to becoming closer to Nature and true spirituality as much as it about just pleasuring ourselves. The Song Dynasty was able to find that balance b etween mind and body, spirituality and physicality that then, in turn, appeased all its denizens. It is evident that this balance played a role in the longevity of the empire and its cultural imprint on China’s history. The arts and recreation in China truly came to a zenith during the shining cultural imperium that was the Song Dynasty.

Business Research for Social Media Marketing - MyAssignmenthelp

Question: Discuss about theBusiness Research for Social Media Marketing. Answer: Introduction Social media marketing is gaining a lot of popularity in every industry lately. A large number of organizations are using this platform to introduce and promote their products, conduct consumer behavior analysis and generate effective feedback in order to constantly improve their products and services. Social media allows the organizations to target a wider customer base than any other marketing platform due to its wide usage. Even though social media is becoming a very popular platform for marketing, its impact on consumer behavior has yet not been completely identified. The number of people using social media is increasing every day, but how many people are actually using social media to actually gain product knowledge before buying it yet unknown. Therefore, the basic objective of this project is to conduct research on the impact of social media marketing on the purchasing behavior of the consumers. The research proposal sets a project objective, summarizes the literature review o n the topic of social media marketing, identifies the research questions, defines the research methodology and provides the conclusion. The aim of the project is to get a clear insight into the effect that social media marketing has on consumers and other relevant issues (Li, 2007). Project Objective The objective of this project is to identify the gaps in the literature review of social media marketing. Even though in-depth research and studies have been conducted by a number of researchers regarding the usage of social media for marketing purposes, its actual impact on the buying pattern of consumers is yet not identified accurately. While marketing is one of the basic factors in expanding the profitability of any association, it is critical to ensure that the right channels are used to capture the buyers. While the current situations and extensions for the advertisers to use the online networking for affecting the objective clients have been given, what stays missing is the variable that the handy usage of these ideas has not been contemplated in subtle elements. What's more, it can be seen that most of the writing are composed with the advertisers' perspective. Therefore, the conduct of the customer is enormously accepted as latent. The viewpoints of the purchasers are requir ed to be contemplated and investigated more to infer an adjusted conclusion. It can, consequently, be said that the necessity of more extensive viewpoint rises while concentrate the effect of online networking showcasing on customer conduct (Huang Boh, 2011). Literature Review Fuchs (2013) describes that the web-based social networking is a stage where the content of the web is modified and shared by the clients at any given time. The mind boggling parts of the online networking have been clarified in this given writing which explains on the positive and negative parts of the web-based social networking stage. The prerequisite of data in regards to the media has been set up with contextual investigations on Facebook, Google, WikiLeaks and Wikipedia. Therefore, the power of the media scene in this new stage is clarified. One might say that the different parts of the online networking has been clarified with suitable contextual analysis. Be that as it may, the viability of the same on the conduct of the standard clients is clarified in a constrained way (Fuchs, 2013). Then again, another part of the web-based social networking as a showcasing device has been clarified too. It can be found in the review embraced by Hays et al. (2013) that the online networking is one of the intense devices which can ensure that any business can achieve a more extensive number of target clients with usage of restricted assets. The noticeable quality of these stages as the appropriate components of a goal promoting association has been expounded too. The goal showcasing associations of the main 10 most went by nations are contemplated with the assistance of semi organized meetings. It can see from the review that the use of the online networking among the DMOs is as yet not that pertinent. Nonetheless, different trial systems are directed which can be powerful in guaranteeing that the valuable business methodologies are actualized to witness significant development for the business (Hays Page, 2013). Tuten and Solomon (2014) depict that with a specific end goal to ensure that the online networking showcasing can procure the set targets and ready to achieve any business towards impressive objectives, it is essential that the appropriate utilization of procedures are finished. It is fundamental that the most fitting technique is chosen for any given organization and it is connected such that it suits the business. What's more, it has been illustrated in the review that how the esse4ntial hypotheses of promoting can be essentially connected in the viable circle and how the most helpful business results are obtained appropriately (Kjellnas, 2014). In any case, it has been clarified by the creators that catching the consideration of the clients is insufficient to guarantee the control of client conduct. It is essential that the consideration is changed over into intrigue. In this manner, the prerequisite of connecting with into the correct correspondence channel can said to be a powerful way. The acknowledgment of the shopper towards an item is critical to ensure that the association can get the standard notoriety in the market. Subsequently, understanding their prerequisites and viewpoints has been perceived by the creators too. In this manner, the vitality of systems to impact the customer acquiring conduct has been perceived and explained by the creators. While web-based social networking is considered as a noteworthy instrument in showcasing nowadays, the insightful energy of the buyers with respect to the same has been clarified by Solomon (2014). It has been seen by the creator that so as to ensure that the shopper conduct is influenced by the online networking advertising, it is vital that proper estimations should be possible. The general sentiment any shopper with respect to a specific situation of promoting in any commercial center is required to be considered. Thus, the idea of the customer's slant toward Marketing (CSM) has been recorded by the creator as a strong device to decide if they are persuaded enough to buy a specific item or administration which is being promoted on the online stage (Solomon, 2014). Research Questions The research questions in this report revolve around social media marketing and its impact on consumer behavior. The questions have been divided in two categories namely, primary research question and secondary research question. The primary question will be the main focus of the research proposal and the secondary question will consist of other relevant questions related to the topic. Primary Question What is the impact of Social Media Marketing on consumer behavior? Secondary Question Why do social media have an impact on the purchasing behavior of the consumers? Research Design and Methodology Research Approach The main aim of the research is to analyse the impact of online social media networks on the buying behavior of the customers. In order to investigate and collect data for conducting the research, proper methods of data collection need to be used. It is easy to collect general information, but collecting information that is relevant to the purpose of analysis can be be difficult.. There research type can be broadly categorized into two approaches; inductive and deductive.. A deductive research can be used to anticipate the trends in future on the basis of the theories that already exist. In case of inductive research, the theories are developed on the basis of data and empirical findings. The study to be conducted in this report is inclined on inductive research that would help to gather descriptive data and assist in obtaing empirical results. Inductive research can be used to obtain the answers for both primary and secondary question by anylzing the responses of consumers about the way they use of social media and its relevant impact on their shopping style.. Research Plan The method used to carry the anlalysis in this study is qualitative research method instead of the quantitative research method. The reason behind choosing this method is that the aim of the study to find how effective social media is when it comes to the buying behavior of the consumers, hence we need to focus more on qualitative data than on numbers. The qualitative focuses on the observations and content analysis of the data collected rather than the volume and number of data. The qualitative research tends to be more flexible and adjustable as compared to quantitative research. There are a number of different sources from which the data for the purpose of study can be gathered. The collected data can be used for various purposes, depending on the type of the information collected, hence it is very important to get the information from the right place keeping in mind the aim of the study. Primary data collection is a cost intensive process as it involves collecting the most fresh version of information mostly from people directly. Whereas secondary data is collected from various existing facts and information. For conducting analysis in this report, the method of telephonic interviews and personal interviews has been used to get a first hand version of data. Research Findings Primary Research Findings After the data was collected using interviews, the impact of social media was analyzed on the purchasing power of the buyer. The majority of the people that were interviewed said that they used social media pages of a particular company to get to know about the current promotional offers and discounts that are being offered by the company. They also revealed that even if they were not planning to visit a particular store, social media offers would push them to at least go have a look. Most of these visitors ended up buying something from the store during their visit. This clearly shows that organizations that have a social media presence can easily lure the social media users into buying something for them. This however doesnt necessarily mean profit maximization, but it definitely increases the customer base of the organization. Consumers also used social media to find out information about organization for instance, in case of retail stores, the consumers can find about the opening and closing times of the store, the product range offered by the store, the nearest located store and other features that may assist in making the customer choose to shop in a particular store. Certain stores also offer a virtual tour online that helps the consumers to get a hypothetical visit to the store. This shows that social media surely has an impact on the buying pattern of the consumers. Secondary Research Findings The secondary question in this research proposal was to find out the reasons why social media has an effect on the buying behavior of the consumers. To be more specific, Facebook has been considered as a social media platform and the interviews were conducted to find out why Facebook presence of any organization was having an impact on its customers. The first reason that was identified was that Facebook has the maximum number of users that any other social media site possesses. Additionally, people tend to spend a large amount of time on Facebook. Since the application is available on the mobile phones too, people are practically connected to Facebook all the time (Lee, 2016). A lot of respondents confessed that they do not watch tv everyday, dont read the newspaper every day but use Facebook everyday without fail. 6 out of 10 respondents said that they use Facebook and Google to find out information about the products they want to buy. The consumers also use the comments and feedba ck of other users to find out the popularity of the products among masses. This gave the users a reality check about the efficiency of the products before even buying them. The users on social media sites are genuine and reliable, who also get into discussions about a particular product or service offered by different organizations. People share their experiences and help each other with alternative options that might be unknown to someone. So, wide coverage and human interaction are the two major causes behind the effect of social media having an impact on the consumer behavior (Chaffey, 2017). Conclusion To conclude, it can be said, social medias gaining popularity is surely having an impact on the buying behavior of consumers these days. People are not only using social media to find out about new products and services, but are also using this medium to find out about the quality of these products and services even before getting their hands on them. Social media can be used by organizations in two ways; firstly to catch the attention of consumers and secondly to use consumer feedback to improve their products. Every organization which has an active social media presence tends to become more popular among the general public in comparison to organizations with no or inactive social media presence. Since, the technology is advancing every day, the importance of social media in affecting the consumer behavior is anticipated to keep getting stronger. References Chaffey, D., 2017. Global social media research summary 2017, Available at: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ Fuchs, C., 2013. Social Media and Capitalism: In Producing the Internet. Critical, Available at: https://fuchs.uti.at/wp-content/SocialMediaCapitalism.pdf Hays, S. Page, H., 2013. Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism, 16(3). Huang, J. Boh, W., 2011. From A Social Influence Perspective: The Impact Of Social Media On Movie Sales, Available at: https://aisel.aisnet.org/pacis2011/79/ Kjellnas, M., 2014. Social media as a marketing tool versus strategic alliance a comparison, Available at: https://www.diva-portal.se/smash/get/diva2:825909/FULLTEXT01.pdf Lee, K., 2016. Why You Should Share to Social Media in the Afternoon + More of the Latest Social Media Research, Available at: https://blog.bufferapp.com/new-social-media-research Li, C., 2007. How Consumers Use Social Networks, Available at: https://www.eranium.at/blog/upload/consumers_socialmedia.pdf Solomon, 2014. Social media marketing, Available at: https://www.docsity.com/it/social-media-marketing-t-l-tuten-e-m-r-solomon-2014/830881/